The Impulse Factor by Nick Tasler
Summary: In
his work as research and development director at cutting-edge think tank TalentSmart,
where he helps businesses work better and employees think smarter, Nick Tasler
realized that the recent discovery by scientists of a potential-seeking gene
could have a remarkable impact on how we understand decision making. Those who
have this gene -- about one quarter of the population -- are endowed with
impulsive tendencies that can lead to fast and decisive action or to foolish
choices. The cautious majority that Tasler calls risk managers can make
carefully considered decisions or become hopelessly lost in the fog of details.
Now The Impulse Factor offers readers a unique online
opportunity to analyze their own decision-making style and harness it to
improve their everyday lives. Each book comes with access to a proprietary
assessment developed specifically to evaluate impulsivity. With examples from
business, psychology, and Tasler's own research at TalentSmart, the book also
vividly illustrates how susceptible we are to the events around us and how our
reactions often run contrary to our best interests.
By combining his research with real-world examples of extreme decision making,
Tasler teaches readers how to thrive when faced with difficult choices. More
than just a book, The Impulse Factor provides a clear understanding
of why you make the choices you do -- and the tools to make those decisions
change your business and your life.
Angie's Comments: I am someone who is rather adverse to risk and cannot
understand others’ decisions that I see as risky. The Impulse Factor helped me to better understand people who take
risks, and Tasler offered suggestions for making sure that I take advantage of
risky decisions when appropriate. The author outlines how risk-adverse people
and risk-loving people can work together for the betterment of all. If you like
taking risks, know someone who takes risks, or a risk-adverse person who needs
to work with someone who takes risks, this is a great book! It reframed the
whole concept of risk-adverse and risk-loving people.
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