The Business Book

The Business Book: Big Ideas Simply Explained Summary: Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Bookcovers every facet of business management. Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics. Angie’s comments: Lots of content, with one or two (sometimes more) pages devoted to each topic. It’s a crash course for anyone interested in the basics of business. Recommended for readers interested in a quick reference guide for business. Request this item